Two Bad Ass signs stolen in two months | ParkRecord.com
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Two Bad Ass signs stolen in two months

SKYLER BELL, Of the Record staff

The first commercial sign many see in downtown Park City is Bad Ass Coffee. At least one person thought the sign would look better someplace else.

On Sept. 22 the sign was stolen by an unknown party, the first of two such instances at the coffee house in two months.

"The first sign was taken was about eight weeks ago," said Owner Michel Boroff. "Two years ago we had a strong wind come through and the original fiberglass sign fell and shattered. It took me two years before I wanted to spend the money to replace that sign and, once I did, it took two weeks for it to get stolen. I came to the store in the morning and it was gone."

Bad Ass Coffee, located at 651 Park Avenue, has two signs, and Boroff said she quickly replaced the missing one because she wanted to be able to display both. Days after she displayed the new sign, however, Boroff, was back down to one.

"We called the sign makers up and asked them to make a replacement sign and it was up and hanging within a week," she said. "A week later that sign was gone too."

Boroff said she suspects the thieves took the sign because of the same reasons she bought them a catchy name with a great logo.

"It’s a catchy name, it’s a famous coffee house in Park City and it’s a wonderful logo," she said. "I would hate to say it, but it’s a good trophy that’s why I sell a lot of mugs, a lot of hats. I just wish they would have stole a T-shirt instead."

Although there are no solid leads, Boroff said she believes the signs are still around Park City and has even posted a reward. If the community will pull together and try to find them, the signs will be returned, she said.

"I think the signs are still around here," she said. "I don’t think they’ve crossed state lines. I think they’re probably hanging in some ski bum’s house like a trophy. Like I said, it’s a pretty cool sign."

Because the signs each weighed between 40 and 60 pounds and were secured by eyehooks and chains, she said she would be surprised if it was only one thief.

"It would take two people to take it down," she said. "They are secured to the ceiling of our porch area with chain link chains and eye hooks. The chain would have had to have been cut."

After thieves stole the first sign, Boroff filed a claim with the police and with her insurance company, which told her they would pay to replace the sign, minus the $500 deductible. Because the signs cost between $1,000 and $2,000, she paid the deductible and got a new sign.

After the second was taken, the insurance company rejected the claim because another had been filed within the previous six weeks. The two sides are still negotiating.

"It’s not a real estate sign I know those things cost money, but I doubt they’re $1,000 or $2,000 each," she said. "I lost $3,000 worth of signs, and that kind of loss is big to a small business. It’s stealing it’s just wrong. I would really just like the signs back. If it’s a trophy, fine, just do whatever you need to do, take your pictures, then return it."

"If it was a joke, it wasn’t a very funny one," she added. "It was a joke that has cost me a lot of money. If they would have asked to borrow it I would have let them."

When the shop opened in 1999 the signs were brought in nightly. Because of their weight, however, Boroff said she didn’t want to ask some of her smaller employees to haul them in and out, so the practice stopped.

"We used to take them down and bring them in, but we haven’t because they’re very secure and it hasn’t been an issue," she said. "The one that’s up there now isn’t set up to be taken down every night, but we’re going to change that quickly."

Boroff said she has gone out of her way to support the Park City community and to have this happen is hard to deal with. In the past, Boroff has been a sponsor of the Park City High School boys soccer team, the Halloween dog parade, Friends of the Animals and Peace House, as well as host for the Roommate Roundups held to help seasonal workers find lodging. Because of this service, Boroff said she is hopeful the community will help find the signs.

"One of the reasons that I moved to Park City was the sense of community," she said. "Not to toot my own horn, but through the business I’ve done a lot for the community. We’ve just been a cool coffee house on the corner. I think if we put our heads together we can find the signs and get them returned."

With hope the signs will be returned, Boroff said she is not buying another. She declined to say exactly how much the reward for the signs will be because she doesn’t want them held ransom.

"I’m not going to go through that again," she said. "I really have my faith in the community and I’m hoping one will be returned intact. If that happened I would just be tickled pink. That would make my holidays much brighter."

For more information or to report information, call (435) 655-9811.


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