U.S. Sprint Grand Prix coming to Park City
Canyons resort will have a chance to showcase its new mountain amenities to a world-wide audience this winter.
The U.S. Sprint Snowboarding Grand Prix will be held Feb. 11-12 at Canyons resort and will draw some of the world’s best athletes. The announcement was made Tuesday afternoon at the base of the resort.
Vice President of Marketing for Canyons, Todd Burnette, attributes landing the event to the hard work the resort has put in revamping parts of the mountain and giving it a world-class atmosphere.
"We’re incredibly excited to have the U.S. Snowboarding Grand Prix to be the first event we’re going to hold here," he said.
Chief Revenue and Marketing Officer for USSA Andrew Judelson explained that Canyons and Sprint have made a commitment to host Grand Prix in Park City for one year, but anticipates a deal in the works that could further the relationship and extend the partnership in the future.
"Talk about taking what is a great resort and making it into a world-class resort, I think you just need to look out the window and see what Todd (Burnette) and his team are doing here to reflect where they’re taking this resort," Judelson said.
The stop in Park City is the second of three on the Grand Prix tour.
The renovations that have taken place on the mountain this summer will allow spectators to view the finish respective races at the "snow beach" area surrounded by new restaurants and shops.
Some featured athletes will be Olympic silver medalist Lindsey Jacobellis, Jonathan Cheever, Parkite JJ Tomlinson and snowboarding legend Shaun Paulmer.
Tomlinson is excited to be able to put on a show in his backyard.
"It’s definitely an advantage to sleep at home," he said. "I’m really excited to be able to race here. I live 15 minutes away from this mountain."
As for racing against a snowboarding pioneer like Palmer, Tomlinson is in awe.
"It’s crazy," he said. "I used to play Shaun Palmer’s pro snowboarding video game when I was like 10."
The two-day event will commence Feb. 11 with both men’s and women’s qualifying rounds and final races starting Feb. 12. The event will be broadcast on Feb. 19 on NBC at noon.
Our view: The somewhat skeptical reaction to the news among residents shows the care the developer must take to ensure the project aligns with Parkites’ vision for the community.