Utah Launches Spring/Summer Advertising Campaign
March 27, 2012
The Utah Office of Tourism, part of the Governor’s Office of Economic Development, is launching a $2.2 million regional television Utah Life Elevated® advertising campaign to promote Utah’s state and national parks, and other summer attractions. Television commercials are airing on local and cable stations in Denver, Los Angeles, Phoenix, Portland, and San Francisco beginning today. The state has also redesigned its website, VisitUtah.com, in time for the summer vacation season. The new website includes a mobile version.
Digital outdoor ads will be seen in Los Angeles, Denver, Las Vegas, and San Francisco, including a San Francisco tunnel wrap. Online digital display and social media advertising and promotion will include Denver, Las Vegas, Los Angeles, Phoenix, Portland, San Francisco, and Seattle.
"We are using the same summer television commercials one more season because they were effective in raising the awareness of Utah as a warm weather destination with all we have to offer with outdoor recreation, state and national parks, and summer festivals," said Leigh von der Esch, managing director of the Utah Office of Tourism, an agency of the Governor’s Office of Economic Development. "We are also excited to launch our new redesigned website that is easier to navigate and smartphone friendly. It’s visually stunning and content rich."
Visitors to the new website will be able to plan itineraries and search listings. It also has a new events calendar, photo and video library, and maps. Utah’s tourism partners will soon be able to log in to a portal to update information on their destinations, giving visitors the latest information for trip planning.
"With rising and uncertain gas prices, folks will be looking for great value and sticking closer to home. This new web site will be a great planning tool for Utah residents looking for quick getaways or new discoveries for their time off this summer," added von der Esch.
The television campaign consists of a 30-second commercial spot and four 15-second commercials that can be viewed online at http://www.youtube.com/user/utahtourism .
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The commercials highlight outdoor recreation in many venues including Utah’s state parks, as well as Utah’s boating, horseback riding, mountain biking, fishing, festivals, golf, fine dining, shopping, as well as museums and historic sites. Utah is also well-known for hiking, rock climbing, bird watching, and river running.
Information provided by the Utah Office of Tourism