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Vida celebrates one year

Amanda Tust Of the Record staff
Luz Emma Holmes opened the women's clothing store, Vida, last December in the Redstone Towne Center. The name Vida means 'life' in Spanish. Grayson West/Park Record
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When Luz Emma Holmes opened a women’s clothing store last year in the Redstone Towne Center, she selected a business name with personal significance. Married almost 22 years, Luz Emma and her husband Bob, call each other Vida, or ‘life’ in Spanish. When Luz Emma Holmes decided to open the store Vida, her husband provided financial backing, organized the contract for the store build out and set up the computer systems. "My husband made possible my dream," she said. Vida opened last December, after Luz Emma Holmes spent a year developing contacts and buying clothing and accessories to sell in the store. Vida now carries novelty jeans with studded designs, leather jackets, fur coats, handmade belts, Italian purses and shoes and jewelry with semi-precious stones. "I try to carry unique and detailed contemporary collections that are casual and feminine at the same time," Holmes said. Holmes worked as a glassware and furniture importer in Sacramento, Calif. before moving to Park City with her husband in 1998. Prior to that, she worked eight years as a buyer for her mother’s clothing boutique in Chihuahua, Mexico. While working for her mother, Holmes learned about buying and developing contacts within the fashion industry. Holmes said she handpicks each item for her store within variable price ranges and sizes. She also limits the number of each style that she orders so people will not see their purchased pieces throughout Park City. "I really take time and pride in every piece that is in Vida," she said. Vida’s customers range in age from 20 to over 60 years old, with an equal mix of both locals and tourists. As the Redstone Towne Center and Kimball Junction continue to expand, the Holmes said they are satisfied with Vida’s location. "I believe Redstone will be just as busy this summer as it is in the winter based on the location and the atmosphere," Bob Holmes said. Luz Emma Holmes hired one employee for Vida and her daughters, ages 18 and 16, help out on weekends. In February, Holmes plans to host an anniversary grand opening to celebrate Vida’s year of business. Vida, located at 1748 West Redstone Center Drive suite 105 is open 10 a.m. to 7 p.m. Mon-Fri, 10 a.m. to 6 p.m. on Saturday and noon to 5 p.m. on Sunday. For more information call 575-8432.


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