What’s new at Outdoor Retailer | ParkRecord.com
YOUR AD HERE »

What’s new at Outdoor Retailer

Kenji Haroutunian, director of the Outdoor Retailer Summer Market coming to the Salt Palace Convention Center on Tuesday said changes are made every year to satisfy the needs of those clients. This year many of the new features support a growing trend of shows serving as gathering places.

"This isn’t your grandfather’s trade show," Haroutunian said. "It’s more focused on delivering a full community experience."

It’s not just a bazaar for order writing anymore, he added.

The following features are new this year:

–For the paddle sports community, Summer Market will feature a new products gallery. Products will all feature QR codes for smartphones to link to full explanations of items.

— Free Internet will be available. Typically the Salt Palace offers "hot spots" and charges for access. This year, World Vision is sponsoring a Wi-Fi buyout of the convention center, he said.

— About 116 "supply" brands will attend this year offering things such as fabrics, zippers, buttons, rubber and more.

To make manufacturers aware of what suppliers have to offer, the Outdoor Retailer show will offer "supplier speed dating," Haroutunian explained.

— To facilitate making appointments, the Salt Palace will offer a "drop off" zone at the west entrance.

— The Unified Bouldering Championship will be held on a nearby rooftop the evening of Aug. 3 and is open to the public.

— The Adventure Travel Hub in the Grand Ballroom of the Salt Palace will feature companies like luggage producers Briggs & Riley. Others will be present from around the country and the world including Montana, Norway and Belize, he said.

The adventure travel industry was hit hard by the recession and is changing the way it markets to develop better relationships with consumers, he said. The travel hub helps meet those new needs at the show.

— To facilitate gathering, the Summer Market also helps organize parties in surrounding businesses. Club Elevate will host the All Start Industry Jam featuring bands made up of show attendees. Musicians include corporate executives, marketing directors even sponsored athletes, Haroutunian said. The event will benefit three different nonprofit groups.

— Haroutunian is especially excited about a special event hosted by the Ford Motor Company on the South Plaza of the Salt Palace. According to a press release, Ford will debut some hybrid vehicles and the new 2011 Explorer.

"The sustainability story at Ford is one that will resonate with millions of outdoor enthusiasts across the country. I’m excited to see the leadership of this American brand in encouraging a revival in outdoor exploration," Haroutunian said in the press release.


View Outdoor Retailer Summer Market in a larger map


Support Local Journalism

Support Local Journalism

Readers around Park City and Summit County make the Park Record's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Each donation will be used exclusively for the development and creation of increased news coverage.

 

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User


News

Students could be mask free for the last week of school

Gov. Cox announced that the state’s mask mandate in schools would end for the last week of classes. Park City School District officials strongly recommended that students continue to wear masks. South Summit officials anticipated they would not require masks for the final week.



See more