What’s new at Outdoor Retailer
Kenji Haroutunian, director of the Outdoor Retailer Summer Market coming to the Salt Palace Convention Center on Tuesday said changes are made every year to satisfy the needs of those clients. This year many of the new features support a growing trend of shows serving as gathering places.
"This isn’t your grandfather’s trade show," Haroutunian said. "It’s more focused on delivering a full community experience."
It’s not just a bazaar for order writing anymore, he added.
The following features are new this year:
–For the paddle sports community, Summer Market will feature a new products gallery. Products will all feature QR codes for smartphones to link to full explanations of items.
— Free Internet will be available. Typically the Salt Palace offers "hot spots" and charges for access. This year, World Vision is sponsoring a Wi-Fi buyout of the convention center, he said.
— About 116 "supply" brands will attend this year offering things such as fabrics, zippers, buttons, rubber and more.
To make manufacturers aware of what suppliers have to offer, the Outdoor Retailer show will offer "supplier speed dating," Haroutunian explained.
— To facilitate making appointments, the Salt Palace will offer a "drop off" zone at the west entrance.
— The Unified Bouldering Championship will be held on a nearby rooftop the evening of Aug. 3 and is open to the public.
— The Adventure Travel Hub in the Grand Ballroom of the Salt Palace will feature companies like luggage producers Briggs & Riley. Others will be present from around the country and the world including Montana, Norway and Belize, he said.
The adventure travel industry was hit hard by the recession and is changing the way it markets to develop better relationships with consumers, he said. The travel hub helps meet those new needs at the show.
— To facilitate gathering, the Summer Market also helps organize parties in surrounding businesses. Club Elevate will host the All Start Industry Jam featuring bands made up of show attendees. Musicians include corporate executives, marketing directors even sponsored athletes, Haroutunian said. The event will benefit three different nonprofit groups.
— Haroutunian is especially excited about a special event hosted by the Ford Motor Company on the South Plaza of the Salt Palace. According to a press release, Ford will debut some hybrid vehicles and the new 2011 Explorer.
"The sustainability story at Ford is one that will resonate with millions of outdoor enthusiasts across the country. I’m excited to see the leadership of this American brand in encouraging a revival in outdoor exploration," Haroutunian said in the press release.
View Outdoor Retailer Summer Market in a larger map
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