Whole Foods revamps Redstone location
February 29, 2008
Driving by Redstone Center, locals may notice a new sign on the former Wild Oats. Whole Foods Markets, which recently purchased the Wild Oats franchise, is making the Park City location the first in Utah to be converted into the new brand.
The new green sign on the outside, replacing the old, yellow Wild Oats sign, isn’t the only change though. The store has new hours and is open from 7:30 a.m. to 9 p.m. Former hours were 7 a.m. to 10 p.m.
Wild Oats products are being pulled from the shelves and replaced with 365 products, a private Whole Foods brand. Other changes can be expected, due to different quality standards held by Whole Foods.
According to Lauren Evans, a regional representative of Whole Foods Markets, "We are integrating a new product mix into all departments of the store. Our seafood and meat departments have already transitioned into offering higher-quality products that support sustainable practices and environmental stewardship."
Prices have also been lowered on more than 5,000 of the store’s items, Evans said.
Due to increased sales since Whole Foods acquired Wild Oats, the Park City location is currently also hiring more employees, she said.
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The Park City location is one of five in the Rocky Mountain region being converted into Whole Foods. The Wild Oats location in Sugarhouse is also being converted. In addition, a new Whole Foods store is being built in Trolley Square in Salt Lake City, Evans said.