YES seeks child-related businesses
June 8, 2012
Youth service businesses and nonprofits patiently listened to the pitch. The three founders of the new not-for-profit organization YES, which stands for Youth Enrichment Services, threw the idea to the small crowd: create an online database and calendar of all child-related services, a place for Park City parents to seek out dyslexia specialists or review summer activities in the area.
YES was created by three mothers, all whom work in the local business community. Wendy Rolfe-Cook of Park City Pediatric Massage, Randi Jo Taurel of Kids Yoga with Randi Jo and Rebecca Tibbits of Beyond the Blackboard, met by coincidence, but quickly partnered together to create the new organization.
"We got together and started talking about a way to have more of a cooperative effort to get ourselves out there," said Taurel. " Our vision is for there to be a place for Park City parents to go find out what local, small business enrichment services there are. We have three main services, medical wellness, academic enrichment and activity and recreation. Any business that focuses on kids should fall into one of those areas."
Aimed at small businesses and local nonprofits, YES would charge an annual fee for the web-based service, allowing members to add events to a central calendar and be featured on a directory list. Any funds would go toward advertising and marketing efforts for the organization.
"I want to network with the businesses here in Park City so we can help parents out more," said Jonathan Burton, owner of the dyslexia services provider SensaLearn. "I think any way we can work together more to help kids will be beneficial. It may take time for this to develop some momentum, but it has potential."
Tibbits said the purpose was to bring small businesses, businesses that may not have the marketing budget to take out full-page ads or host large-scale community events, and give those businesses another venue to self promote as part of a group.
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"Number one, this is a great resource for parents," she added. "I think there is a demand we’re a free resource for parents that supports local businesses. There’s a win-win there."