Guest Editorial |

Guest Editorial

Mike Korologos, Salt Lake City, Past board member, Alf Engen Ski Museum

In an effort to help the Park City Community Foundation’s Live PC/Give PC campaign on the publicity front, the agency I work for became a first-time volunteer so I thought an interesting story would pertain to the ancillary benefits of the fund drive. Because of my interest in skiing (I wrote skiing for The Salt Lake Tribune once upon a time), I contacted Alf Engen Ski Museum Foundation, which runs the Alf Engen Ski Museum at Utah Olympic Park for some insights.

It didn’t take but a nanosecond for Connie Nelson, executive director of the museum, to rattle off a litany of add-on benefits the Live PC/Give PC campaign affords the nonprofit she oversees. Her umbrella answer pertained to the fact that by helping the museum with its mission, funds from the campaign enhance the overall well being of the Park City region.

"The museum is an integral part of the world-class visitor experiences we offer in Park City. It’s a storyteller, it tells the incredible story of the evolution of skiing and snowboarding in this area to more than 300,000 museum visitors a year. And snow sports are the lifeblood of this town," she explained, adding, "a rich cultural experience such as the museum offers develops fond memories among our guests and, as we know full well in this town, impressed visitors are our best tourism ambassadors."

As for other benefits realized by the museum related to being a Live PC Give PC participating nonprofit, the museum director lists the following: It gives the museum an convenient and rare opportunity to network with other nonprofits. It affords the museum a quality promotional vehicle that reaches a much broader audience than its budget normally allows. It helps the museum "stay connected" with the greater Park City community and promotes repeat visits by locals.

Nelson says such "value added" benefits of participating in Friday’s 24-hour on-line blitz mean more visitors and more museum donor/members. The addition of donor/members means the museum can maintain an aggressive upgrading program that is keeping the venue interesting and entertaining. Last year funds from Live PC Give PC helped pay for the installation of its very popular "virtual ski experience." The first-of-its kind exhibit has visitors enjoying a virtual "ski-flying" experience, a powder ski run or a head-rocking bobsled ride down the Utah Olympic Park’s luge-bobsled track, depending on which video scene is projected on a large screen in front of their quad chair.

The museum anxious for this year’s online day of giving, Nov. 7. Nelson said, "Donations from the 2014 Live PC Give PC campaign are earmarked to help pay off a second virtual experience the museum installed earlier this fall, thanks to ‘seed money’ donated by the Alan Engen family." She said the new attraction has visitors "virtually" sailing off the park’s 120 km ski jump.

"With that new exhibit in mind, you might say the ski museum will be jumping at the opportunity to be a player in the 2014 campaign," she quipped. "I encourage all area residents and others to jump at the chance to donate to the many great nonprofits it helps. Their support is really far-reaching." To contribute go to:

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