Guest editorial | ParkRecord.com

Guest editorial

Dear Community,

I am disappointed with the letter received from Park City Mountain Resort COO Bill Rock regarding the ski area's unwillingness to honor their public statements by putting real commitments into a real agreement. The City Council directed our attorneys to simply convert what we heard first hand and publically from Vail into a binding agreement. No more. No less. And Vail balked, essentially saying just 'trust us' and we 'will consider' your concerns down the road.

Well that just isn't good enough.

Park City sought to simply memorialize Vail's commitments to: 1) not oppose existing municipal and local business use of "Park City"; 2) allow third parties legal protections in the future to also use "Park City"; and 3) eliminate confusion with existing municipal and local business signage, advertising and other co-existence uses. In return, Park City would not opposed the trademark application and affirmatively allow continued national and international use of the new "Park City" brand.

Park City previously obtained an extension until July 9th, 2016 to file an opposition to the trademark application for the word mark "Park City" by VR CPC Holdings, Inc. ("Vail Resorts"). The City intends to file for another 60-day extension this week. I hope the additional time allows both side to continue to work towards a reasonable solution. However, the City will continue to prepare its formal opposition to the application.

This narrowing of the mark from "Park City Mountain Resort " to "Park City" is a new brand for a new product which culminated from combining two previously distinct ski resorts, and everyone knows it.

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If progress does not continue toward an agreement, I intend to ask the City Council at the July 28th City Council meeting whether the City should continue talks regarding potential collaborative projects in the Lower Park Avenue Redevelopment Area and ski resort planning projects including the Park City Mountain Resort/Vail Master Plan.

Park City previously had entered into a Letter of Intent with the prior owners of the Park City Mountain Resort regarding the possible contribution of RDA funds in potential projects involving parking, transportation and affordable housing.

The draft agreement proposed by Park City can be viewed at http://www.parkcity.org