Record editorial: Ski season in Park City in full swing, with a philanthropic twist
On Saturday, thousands of people will hit the slopes of Deer Valley Resort to celebrate the opening of another ski season.
Many of them, though, will be doing something far more important than merely getting in some early-season turns. As part of its opening day celebration, Deer Valley is hosting a fundraiser for the Leukemia & Lymphoma Society. Dubbed Shred for Red, the event will feature an on-mountain scavenger hunt, appearances from local Olympians and a handful of other activities. The only thing matching the amount of fun to be had will be the impact the event will make: By Monday, people participating in Shred for Red had raised $52,000, and organizers hope to soar past that number by the time the lifts stop turning Saturday.
It’s laudable that Deer Valley is transforming its opening day into something that will help people in need. The resort, though, isn’t alone in using its status in the community to boost a worthy cause. At Park City Mountain Resort, skiers and snowboarders are already gearing up for the second annual Pink Park City, which benefits the Huntsman Cancer Institute. Though the fundraiser isn’t scheduled to take place until March, registration was set to open Wednesday, and organizers have their sights set on dramatically increasing participation from last year’s inaugural event, which raised roughly $80,000.
When the powder is good like it’s been so far this winter, it doesn’t take much to get Parkites pumped about spending a day on the slopes, regardless of whether it’s opening day at Deer Valley or a Saturday in the middle of March at PCMR. But it’s certainly exciting to see the resorts put a philanthropic spin on ski season. It would be wonderful if both events continue for years to come and participating in both becomes an annual tradition for many Parkites.
Because not even clicking into skis or strapping into a snowboard and shredding the mountain at one of Park City’s two world-class ski resorts is as fulfilling as contributing to the fight against cancer.
The prospect of doing both in one day, like Parkites can this ski season, is pretty tough to beat.
Our view: The somewhat skeptical reaction to the news among residents shows the care the developer must take to ensure the project aligns with Parkites’ vision for the community.