The BOA alpine ski boots are the newest technology on the ski equipment market this 2023-24 season. With a system that allows skiers to lock in their feet with easy and higher-precision, ski stores all across town are stocking up, and preparing for what could be the next wave in equipment technology. 

In a season where there’s unfortunately not much else new, with equipment companies typically operating within a two-to-three year new gear cycle, JANS’ ski salesman and boot-fitter Bridger Walser took some time to explain what’s so special about these boots.

“It’s taken from the snowboard boot technology. It’s more for that mid-volume, high-arch foot, so you’re not clamping down on the foot, cutting off that circulation,” Walser said.

He also assuaged any previous safety concerns over the technology, which is now featured on Atomic, Fisher and other brands’ models, saying that they won’t “blow up” given a bit of wear and tear. Colton Payne of Utah Ski and Golf followed suit, not echoing any real concerns over the new boots, which his store is starting to stock up on in recent days. 

“This is kinda the first step (towards this easy-binding technology), and hopefully other companies follow. It does make it a lot easier for people to get these toes tighter and make it more comfortable, as far as a ski boot,” said Payne, who then joked about most boots’ uncomfortability. “Nobody really likes wearing ski boots.”

These boots, manufactured by their variety of different brands, can be found on BOA’s website. They appear to be in the higher-range for new boots, price-wise, ranging from around $700 to sometimes upwards of $1,000. They are retailing for the same price at JANS, Utah Ski and Golf and likely other stores around town, where experts like Walser and Payne can help get you all fitted and see if they may be right for you.