Dealer Camp to be held at Deer Valley |

Dealer Camp to be held at Deer Valley

Cyclists test some new products at the 2012 Dealer Camp at Deer Valley. The 2013 Dealer Camp at Deer Valley will feature between 550 and 650 retail buyers. Photo courtesy of Billy Michels

Bicycle manufacturers and dealers will converge on Deer Valley beginning Thursday, July 25, for the fourth annual Dealer Camp.

The three-day event, which started in 2010, allows bike retailers to meet with manufacturers for previews of next year’s products.

But, Lance Camisasca, founder of Lifeboat Events, said Dealer Camp is more about showcasing lesser-known brands.

"Unlike the big trade shows in Las Vegas and around the world, what we try to establish is bringing in the key alternative brands," he said. "This is all about great alternative brands that look to get out in front of the cycling audience in a bigger way."

He said the idea was immediately popular in the cycling community.

"When we proposed the idea in 2009, there were a lot of companies that loved the idea," he said.

Camisasca added that the event is all about pairing manufacturers with potential retailers.

"We haven’t grown tremendously in the four years," he said. "We’ve been averaging 550 to 650 retail buyers spending time with an average of 75-125 brands."

But that’s OK, he said. The buyers and sellers enjoy that sort of atmosphere.

"That’s what we like," he said. "It’s supposed to be an intimate event where groups can spend a lot of time together."

Plus, he added, dealers and manufacturers alike enjoy escaping the big cities in favor of Park City.

"Certainly they know the beauty of Utah and how much great cycling there is here," he said. "Add in the active lifestyle demographic of Utah and it’s kind of a no-brainer. We are definitely feeling that the trade industry is tired of going to venues that don’t support cycling and that are congested and polluted. Park City completely embraces the cycling culture."

On Thursday evening, Raleigh will sponsor a cyclocross race, featuring timed rides for different age groups and skill levels. It will start at 4 p.m. with the single speed women’s category and end at 7:30 p.m. with the elite men’s ride.

Registration is still open at and costs between $30 and $35. Day-of registration is also available for $10 extra. Online registration closes Sunday, July 21, at 11:45 p.m.

Dealer Camp will allow the public to attend for the first time ever on Saturday, July 27, according to Camisasca.

"All the vendors are trying to do something for the public on Saturday," he said. "And Deer Valley is offering discount chairlifts and lodging."

Ride 2 Recovery, a bicycle ride that benefits recovering veterans, will also take place on Saturday. The ride starts at 8 a.m. and features 20-mile, 50-mile and 100-mile options. The cost is $75 per individual rider, $125 for a family and $60 per rider on a team of five or more.

For more information on Dealer Camp, or to see a full schedule of events, check out

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